Just a few days ago I got a surprising package in the mail from my friend Rob Tullo--inside it was three issues of The Philadelphia Inquirer's TV Week insert, all of them with M*A*S*H-related cover features!
The earliest example is this issue, published just two months after the show debuted. Loretta Swit gets the cover all to herself, even though there's only a tiny article about her and the show inside:
I'm sure Ms. Swit just loved having her weight revealed in the article. Geez, thanks TV Week!
Hindsight in 20/20 of course, but its funny to read the cover headline, worrying whether M*A*S*H can survive. I'd take that bet!