20th Century Fox was justifiably proud of just how massively popular was, even as a syndicated package of re-runs. As you can see, M*A*S*H was #1 with just about everyone; hence this ad in Variety some time in the mid-80s.
Note: That shot of the cast is the same one used for this ad...apparently no one noticed or cared about the whole "Winchester in Shades" thing.
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